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The value of your home is determined by numerous factors. In today's market, it's more important than ever to price your home right. We can provide you with a free valuation of your home, including information on recent and pending home sales in your area. This Comparative Market Analysis is essential for any home seller in making a better informed decision. Contact us today for your free home valuation with no obligation.
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We sell homes faster than the competition at a higher sales price with our proven comprehensive marketing plan.
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Over 700 Homes SOLD!
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Eight Steps To Selling Your Home
1. Define Your Needs - Write down all the reasons for selling your home. Ask yourself, "Why do I want to sell and what do I expect to accomplish with the sale?" For example, a growing family may prompt your need for a larger home, or a job opportunity in another city may necessitate a move. For your goals, write down if you'd like to sell your house within a certain time frame or make a particular profit margin. We will work with you to map out the best path to achieve your goal and set a realistic time frame for the sale.
2. Name Your Price - Your next objective should be to determine the best possible selling price for your house. Setting a fair asking price from the outset will generate the most activity from other real estate agents and buyers. You will need to take into account the condition of your home, what comparable homes in your neighborhood are selling for and in what time frame. It's often difficult to remain unbiased when putting a price on your home and our expertise is invaluable at this step. Remember: You're always better off setting a fair market value price than setting your price too high. Studies show that homes priced higher than 3 percent of their market value take longer to sell. If your home sits on the market for too long, potential buyers may think there is something wrong with the property. Often, when this happens, the seller has to drop the price below market value to compete with newer, reasonably priced listings.
3. Prepare Your Home - Most of us don't keep our homes in "showroom" condition. We tend to overlook piles of boxes in the garage, broken lights, and doors or windows that stick. The condition of your home will affect how quickly it sells and the price the buyer is willing to offer. First impressions are the most important. Here are some simple and significant ways to maximize your home's appeal.
2. Name Your Price - Your next objective should be to determine the best possible selling price for your house. Setting a fair asking price from the outset will generate the most activity from other real estate agents and buyers. You will need to take into account the condition of your home, what comparable homes in your neighborhood are selling for and in what time frame. It's often difficult to remain unbiased when putting a price on your home and our expertise is invaluable at this step. Remember: You're always better off setting a fair market value price than setting your price too high. Studies show that homes priced higher than 3 percent of their market value take longer to sell. If your home sits on the market for too long, potential buyers may think there is something wrong with the property. Often, when this happens, the seller has to drop the price below market value to compete with newer, reasonably priced listings.
3. Prepare Your Home - Most of us don't keep our homes in "showroom" condition. We tend to overlook piles of boxes in the garage, broken lights, and doors or windows that stick. The condition of your home will affect how quickly it sells and the price the buyer is willing to offer. First impressions are the most important. Here are some simple and significant ways to maximize your home's appeal.
- Exterior - Maintain the lawn, remove all weeds and clutter, apply fresh paint to the front door and wooden fences, tighten and clean all door handles, clean windows inside and out, power wash home's exterior, ensure any gutters are firmly attached and functioning, buy a new welcome mat and place potted flowers near the front door.
- Interior - A home with too much personality is harder to sell. Removing family photos, mementos and personalized decor will help buyers visualize the home as theirs. Evaluate the furniture in each room and remove anything that interrupts "the flow" or makes the room appear smaller. Remove excessive wall hangings. Organize cabinets, closets and bookshelves. Clean all light fixtures, ceiling fans and shampoo carpets. Clean or paint walls and ceilings. Make any necessary minor repairs such as plumbing leaks, torn screens, broken cabinet or door knobs, replace damaged tiles, grout and caulking.
- Details for Showings - Turn on all the lights, open all drapes and shutters in the daytime, keep pets secured outdoors, play low background music, light the fireplace, infuse home with a comforting scent such as apple spice or vanilla, set the dining room table for a fancy dinner party and vacate the property while it is being shown.
4. Marketing: Get The Word Out - Now that you're ready to sell, we will set up a marketing strategy specifically for your home. We will use a combination of our proven comprehensive marketing tactics to attract agents and the most qualified buyers to your home.
5. Receive An Offer - When we receive a written offer from a potential buyer, we will review the proposed contract, taking care to understand what is required of both parties to execute the transaction. The contract, though not limited to this list, will include the following: legal description of the property, offer price, earnest money deposit, down payment, financing arrangements, title, escrow, contingencies, inspection rights and closing date. At this point, you will have three options: accept the contract as is, accept it with changes (a counteroffer), or reject it. Once both parties have signed a written offer, the document becomes legally binding. If you have any questions or concerns, you should address them with us right away.
6. Negotiate To Sell - Most offers to purchase your home will require some negotiating to come to a win-win agreement. We are well versed on the intricacies of the contracts and will protect your best interest throughout the negotiation. We are knowledgeable with each contract clause as well as which areas are easiest to negotiate; including price, closing costs, repairs, move-in date and more. Once both parties have agreed on the terms of the sale, we will finalize the contract.
7. Prepare To Close - Once you accept an offer to sell your house, we will discuss all of the things you must do before closing. The property may need to be appraised, surveyed, inspected or repaired. We will serve as your advocate when dealing with the buyer's agent and service providers. Depending on the negotiated contract, you may pay for all, some or none of these items. If each procedure returns acceptable results as defined by the contract, then the sale may continue. If there are problems with the home, the terms set forth in the contract will dictate your next step. You or the buyer may decide to walk away, open a new round of negotiations or proceed to closing.
8. Close The Deal - "Closing" refers to the process where ownership of the property is legally transferred to the buyer. We will guide you through the process and make sure everything goes as planned and mediate any last-minute issues that may arise. Remember to cancel electricity, gas, lawn care, cable and any other services prior to closing.
5. Receive An Offer - When we receive a written offer from a potential buyer, we will review the proposed contract, taking care to understand what is required of both parties to execute the transaction. The contract, though not limited to this list, will include the following: legal description of the property, offer price, earnest money deposit, down payment, financing arrangements, title, escrow, contingencies, inspection rights and closing date. At this point, you will have three options: accept the contract as is, accept it with changes (a counteroffer), or reject it. Once both parties have signed a written offer, the document becomes legally binding. If you have any questions or concerns, you should address them with us right away.
6. Negotiate To Sell - Most offers to purchase your home will require some negotiating to come to a win-win agreement. We are well versed on the intricacies of the contracts and will protect your best interest throughout the negotiation. We are knowledgeable with each contract clause as well as which areas are easiest to negotiate; including price, closing costs, repairs, move-in date and more. Once both parties have agreed on the terms of the sale, we will finalize the contract.
7. Prepare To Close - Once you accept an offer to sell your house, we will discuss all of the things you must do before closing. The property may need to be appraised, surveyed, inspected or repaired. We will serve as your advocate when dealing with the buyer's agent and service providers. Depending on the negotiated contract, you may pay for all, some or none of these items. If each procedure returns acceptable results as defined by the contract, then the sale may continue. If there are problems with the home, the terms set forth in the contract will dictate your next step. You or the buyer may decide to walk away, open a new round of negotiations or proceed to closing.
8. Close The Deal - "Closing" refers to the process where ownership of the property is legally transferred to the buyer. We will guide you through the process and make sure everything goes as planned and mediate any last-minute issues that may arise. Remember to cancel electricity, gas, lawn care, cable and any other services prior to closing.
